Many sellers list with agents who offer little advertising. As an agent (and as a homeowner), I often wonder why sellers list with an agent that does not have the capability and know-how to advertise properly, or an agent who simply does not pay for the advertising that is absolutely critical to selling a home. In today’s real estate world, anyone can throw a sign up in your front yard. So why list your property with an agent whose marketing plan is outdated and inadequate? Many of my clients have re-listed their property with me after starting out with other agents. Each of them had been enticed by a lower commission rate, not realizing that the decrease in commission also decreases the advertising for the property. This begs the age-old question: If a tree falls in the woods with no one around to hear it, does it make a sound? If a property is listed without adequate advertising, will anyone know its there?

When selling your home, your agent has the responsibility of allowing as many potential buyers to see it as possible. You need to be sure that you choose an agent who will advertise your property effectively. This is not the same as the advertising done by an agent to market themselves. A blend of current and traditional marketing techniques should be utilized by your agent. Your property should be marketed on websites that rank highly on the major search engines such as Google and Yahoo. Print advertisements should run in all the local real estate magazines that consistently have high circulation. Your property should be included in email distribution to other real estate agents as well as your agents’ buyer contacts. Weekly or monthly mailers should be sent to prospective buyers. The more ways that your property is advertised, the larger your pool of potential buyers becomes.

I am the agent who stays up to date with current marketing techniques and provides top of the line advertising. With over 80% of homebuyers starting their search on the internet, I provide sellers top ranking web placement on my websites and blogs, placing your property in front of thousands of people every month! I offer my sellers prime positions within local real estate magazines. I have a distribution list of thousands of potential buyers - all of whom will see your home via email when you list with me. This is just a small part of my detailed and fresh marketing plan. I am a Realtor with a finger on the pulse of current technology, and I am an expert on current trends in the real estate market.

If you are considering selling your property anywhere in Horry County please visit my Myrtle Beach Real Estate website for useful information and tools. You can also contact me by email or by phone at 843-424-6900 for additional information and a personalized marketing plan.